Where's my other sock?
An age-old issue. A never-ending paradox. An
eternally-frustrating dilemma.
Where’s the other sock?
Has it been ‘eaten’ by the washing machine? Did you leave it
in the gym? Is it under your bed?
WHERE. IS. IT.
There’s something about socks. And you can’t put your finger
on it. The truth is, it’s quasi-impossible to keep a pair intact without losing
one. So, French retailer Monoprix have decided to take action in the only way
they know how. A phenomenally-savvy new product launch.
If you aren’t a ‘sock-misplacer’ and, in fact, you are
ultra-organised and have never experienced this issue, then this probably isn’t
for you.
But, if you are normal, check out this life-saving campaign
from French supermarket Monoprix.
Humanity has been restored.
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